The CDI core curriculum consists of three, four-day training sessions. CDI Southeast
will offer Year 1 training November 12-15, 2018 at the UA Gadsden Center in Gadsden,
Each CDI site offers the core curriculum courses listed below in addition to other
course offerings based on site needs and demographics. In addition to learning from
successful practitioners, participants enjoy valuable networking and peer-to-peer
Focus is on the foundations of community development and includes group simulations
providing participants with a better understanding of the challenges and benefits
of a community development approach.
- Asset-Based Community Development - In this session, participants learn the difference between an asset-based and need-based
approach to development. A perspective that emphasizes assets, rather than deficiencies,
creates more momentum for positive change. Participants become familiar with the different
types of assets utilized in communities and learn techniques to identify assets in
their own communities.
- Community Development Assessments - This session emphasizes the importance of undertaking a community assessment early
in the development process, that is, prior to strategic planning. Participants learn
the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach and how to gather
both qualitative and quantitative information about their community. The session explains
the need to conduct assessments, how they fit into the overall development process,
and best practices in assessing communities. Examples of community assessments and
- Community and Economic Development Practice - In this session, community development is defined as both a process and an outcome
and the relationship between economic development and community development is explained.
The role of the community developer is discussed, especially as it affirms the core
values of the discipline. Finally, participants examine a case study in which they
must consider which process is preferable for effective community development.
- Community Visioning and Strategic Planning - This session describes a powerful approach to harnessing change in a community;
strategic visioning and planning. First, the difference between visioning and planning
is defined and participants learn the steps to implementing a strategic visioning
and planning process. Next, the role of the facilitator in the process is outlined.
Examples of community visions, goals, and objectives are provided. Finally, participants
learn of ways to move into implementation to ensure that the process leads to measurable
- Team Building - In this session, participants experience team building through interactive exercises.
They learn about the different types of teams and gain an understanding of how effective
teams are structured and operated. Furthermore, they learn about collaborative techniques
in working with larger groups and various ways to facilitate decision-making in groups.
Emphasis is placed on the “nuts and bolts” of implementing economic development strategies,
including business attraction, expansion and retention, and entrepreneurship. Overview
of commercial and industrial development projects and group simulations are learning
tools for this course.
- Building Entrepreneurial Communities - Entrepreneurship is strongly associated with economic growth. Discover what entrepreneurship
is, what challenges start-ups face and how to attract and keep these innovators. This
session includes an analysis of what characteristics exist in an entrepreneurial community.
Participants will rate their own community’s level of entrepreneurship by assessing
these same characteristics. The course will also provide tools communities can use
to build extra capacity and to continue to build on that capacity.
- Business Retention and Expansion - This course covers the basic components of a successful BRE Program and why nurturing
and supporting existing businesses is so critical to a community’s economic health.
Participants will also learn how to increase the competitiveness of local businesses,
job creation strategies and cost effective approaches to economic development, including
the role individual community members can play in supporting a BRE Program.
- Business Site Selection Process - Location factors are essential to attracting, retaining and expanding businesses,
but what do companies look for in the site selection process? Learn about the top
site selection factors and discover the opportunities to enhance or build on these
factors for your community.
- Community and Economic Development Finance - Creating a remarkable community with sustainable infrastructure and the ability
to influence its growth takes fiscal management and insightful risk assessment strategies.
Learn to maintain full cost funding and budgeting for long-term success.
- Understanding Community Economies - How local economies function and grow is an important subject for everyone involved
in community and economic development to understand. Knowledge of this topic makes
for more informed decisions regarding improving the standard of living and quality
of life for all citizens. Key concepts include job creation, the circular flow of
income, employment multipliers and other important topics.
Focus is on implementing the knowledge gained in previous years plus acquiring skills
in leadership, marketing and organizing the community development effort.
- Understanding Local Development Organizations - Local development organizations represent the broader community. Learn how the
level of success of these organizations is based on their diversity, commitment and
ability to collaborate with other organizations to accomplish their goals and objectives.
- Marketing Your Community - Community marketing is essential to successful economic development. Learn economic
development marketing principles and how to recruit new firms to your community.
Become familiar with the elements of a marketing plan including goals, objectives
and strategic action steps, budget and resource requirements and the roles and responsibilities
of participating organizations and stakeholders.
- Measuring Progress - Measuring progress in community and economic development shows local citizens how
their efforts in moving the community forward are paying off. Demonstrating progress
and celebrating good news encourages individuals and organizations in the community
to work even harder and plan for the future more effectively. Learn about different
categories of community indicators – social, political, economic, etc. – and various
measures within each specific group. Learn also how to set up and monitor these community
- Workforce Planning and Development - Communities and states must focus on raising the skill levels of their resident
workers or risk becoming non-competitive in the global economy or losing jobs to other
states. This intensive program addresses one of the most significant challenges facing
state and local government across America – workforce planning, development and management
during an era of reduced budgets, growing expectations and escalating demand. The
program introduces a comprehensive process that provides managers with a framework
for making staffing decisions based on an organization’s mission, strategic plan,
budgetary resources, and a set of desired workforce competencies.